I wake up every morning thinking...this is my last day. And I jam everything into it. There's no time for mediocrity. This is no damned dress rehearsal.

I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.

The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.

If I had to choose my driving force, it would be passion.

if companies are in business solely to make money, no consumer can fully trust what they do or say.

Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.