But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.

Communication is the key for any global business.

I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.

If you can shape your business life or your working life, you can just look at it as another extension - you just fulfill all your values as a human being in the work place. If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.

Get informed. Get outraged. Get inspired. Get active.

Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

By creating conversation, we let our customers spread our message by word of mouth.