Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.

Be courageous. It's one of the only places left uncrowded.

I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.

When your back is against the wall financially, creative juices flow.

When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.

For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.

Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.