Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.

One of the key problems of the business world is that greed has become culturally acceptable.

It's frustrating sometimes to see the mismatch in resources between the pointless and the urgent, isn't it. Like the gap between the vast resources poured into military technological research to make war more sophisticated, and the trickle that goes into developing techniques that might prevent war instead.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Being good is good business

Mess with nature and it will mess right back.

Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.