Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work.

I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.

By definition, design, and practice, capitalism is a system that concentrates economic power in the hands of the few to the exclusion of the many.

Creativity comes by breaking the rules, by saying that you're in love with the anarchist.

The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?

Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.

When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.