The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

My argument is: keep the bloody bottom line at the bottom. That's where it should be.

The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom of the social ladder.

I'm an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn't part of my thinking.

You've got so many groups that have no voice in this world - the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it's not that difficult. It's just choosing and concentrating and focusing.

Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.

It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.