If I had to choose my driving force, it would be passion.

We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do.

There has been a real influence on young people, whose travel is experiential. For them, their values change when their experiences change; travel is like a university without walls.

The most exciting thing happening in business is the rise of vigilante consumers.

There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, "Let's try lots of this stuff and see how it works."

The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.

Any business or enterprise that shaves away loneliness is going to last forever. And like it or not but we've got a lonely society.