if companies are in business solely to make money, no consumer can fully trust what they do or say.

You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.

All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.

My goal was livelihood. We don't use that word often enough. If I could give one piece of advice to anyone it's don't obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.

One of the most intriguing things in management and in business is the role of storytelling - people need the anecdotes to do the work that they do.

Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.

People don't want simply to buy the product, they want to have sympathy with the company too.