I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
Anita RoddickSince the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.
Anita RoddickIf you really didn't ever want to get wrinkles, then you should have stopped smiling years ago!
Anita RoddickBusiness is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
Anita RoddickFree trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.
Anita Roddick