It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.

If I had to name a driving force in my life, I would name PASSION every time

The most exciting thing happening in business is the rise of vigilante consumers.

If you pretend that business is beyond morality, that's the kind of morality you get.

The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.

By creating conversation, we let our customers spread our message by word of mouth.

I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.