It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.

We communicate with passion and passion persuades.

a social conscience is not incompatible with profit.

Irritation is a great source of energy and creativity.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

If you do things well, do them better. Be daring, be first, be different, be just.

One of the key problems of the business world is that greed has become culturally acceptable.