I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.

I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.

First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.

we can wake up one morning and find that the technology of this virtual, inter-connected world wasn't the liberating force we thought, but binds us ever more tightly under the control of the money men.

Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.

I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.

Economic globalization creates wealth, but only for the elite who benefit from the surge of consolidations, mergers, global scale technology, and financial activity.