I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita RoddickI think that business practices would improve immeasurably if they were guided by "feminine" pinciples, qualities like love, care, and intuition.
Anita RoddickTo run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.
Anita RoddickI want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.
Anita Roddick