I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita RoddickThe key to handling problems and conflict within an organization is to keep the channels of communication wide open.
Anita RoddickI can't bear to be around people who are bland or bored or uninterested (or to employ them).
Anita RoddickAt The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.
Anita RoddickThere are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, "Let's try lots of this stuff and see how it works."
Anita Roddick