First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.

If I had to name a driving force in my life, I would name PASSION every time

the most powerful bodies in the world, the World Trade Organization, the World Bank, and the International Monetary Fund, are also the least democratic and inclusive.

There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, "Let's try lots of this stuff and see how it works."

I don't want to be defined by being the founder of the Body Shop, and I don't want to be defined as a woman suffering from Hepatitis C. There's more to my life than that.

I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.

I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.