The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.

If you don't believe one person can make a difference, you have never been in bed with a mosquito.

Never feel too small or powerless to make a difference.

Women are storytellers, they are communicators. They'll go and sit around a table and talk about their first date, their first smoke, their first lipstick, whatever it is. Those rituals of life, marriages and death aren't part of the language of men.

You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.

The trouble with the new world we have watched being created over the past decade is that it sees no further than money. People have always been obsessed with money, of course - greed is as old as history. But when the institutions that govern all our lives forget there was ever anything else, then it gets dangerous.

My argument is: keep the bloody bottom line at the bottom. That's where it should be.