The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.

I didn't go to business school, didn't care about financial stuff and the stock market.

You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.

People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.

If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.

I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.

Get informed. Get outraged. Get inspired. Get active.