You've got so many groups that have no voice in this world - the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it's not that difficult. It's just choosing and concentrating and focusing.
Anita RoddickNobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
Anita RoddickConsumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
Anita RoddickI don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
Anita Roddick