The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita RoddickA Sense Of Outrage Is Essential For The Entrepreneurial Spirit. I Think Discontentment Drives You To Want To Do Something About It. And My Outrage Came Very Early On.
Anita RoddickEntrepreneurs are all a little crazy. There is a fine line between an entrepreneur and a crazy person. Crazy people see and feel things that others don't. An entrepreneur's dream is often a kind of madness, and it is almost as isolating. What differentiates the entrepreneur from the crazy person is that the former gets other people to believe in his vision.
Anita Roddick