Don't underestimate the power of the vigilante consumer.
The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
Mess with nature and it will mess right back.
Make heroes out of the employees who personify what you want to see in the organization.
Whatever you do, be different. If you're different, you will stand out.
The market controls everything, but the market has no heart.