All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.

Free trade holds much of the blame for continued international conflict. Markets are said to possess wisdom that is somehow superior to man. Those of us in business who travel in the developing world see the results of such western wisdom and have a rumbling disquiet about much of what our economic institutions have bought into.

Creativity comes by breaking the rules, by saying that you're in love with the anarchist.

To run this business ... you need ... optimism, humanism, enthusiasm, intuition, curiosity, love, humour, magic and fun, and that secret ingredient-euph oria.

My argument is: keep the bloody bottom line at the bottom. That's where it should be.

Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil - the next resource worth going to war over.

At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.