The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?
Anita RoddickThe growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.
Anita RoddickYou have to look at leadership through the eyes of the followers and you have to live the message.
Anita Roddick