The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.
Anne M. MulcahyBy the time I stepped down as Xerox's CEO in 2009 - and as chairman in January 2010 - Xerox had become the vibrant, profitable and revitalized company that it still is today. What made the difference was a strong turnaround plan, dedicated people and a firm commitment from company leaders.
Anne M. MulcahyI got a journalism degree. I started doing journalism - I interned at 'Cosmopolitan' magazine in the 1970s, which probably wasn't the best place for me, and I spent six or nine months freelancing. Anyway, I wasn't that good at it.
Anne M. MulcahyWhenever an earthquake or tsunami takes thousands of innocent lives, a shocked world talks of little else.
Anne M. MulcahyThe hardware business is all about per-unit manufacturing cost and functionality. The services business is less asset-intensive and more dependent on people.
Anne M. Mulcahy