My main intention was to not only create collections that defined myself and style, but to also create things that my fans identify with me and feel a belonging to.

I think someone's biggest competition is themselves. I stand out as a 'fashion' designer and not to be confused with, (people who call themselves 'clothing' designers, who just print designs or logos on pre-existing t-shirts), because what I have created is custom fashions that are a personal extension of myself and my personality. It's pretty unique since there is only one of me.

Overall the theme is about never giving in... not letting anyone tell you what to do or take anything away from you. Always being yourself, whatever that may be. The content obviously takes a darker and romantic approach to relationships about love and loss, as well as overcoming adversity in everyday life. Generally, just being tough and standing up for what you believe.

Being unique is what's cool. Normal? What's normal? A setting on a washing machine. No one wants to be that.

My collections are a reflection of my personal style and interests. All the textiles, fabrics and patterns are of my personal choice.

The biggest reward is seeing via social media people sending me pictures back with excitement of what they bought from my fashion line. I ReTweet most everyone i see who tweets a photo.

What is up with this Ashley Purdy day tomorrow,I see? Do I need to dress up as myself?!