I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.
Ashley PurdyMy main intention was to not only create collections that defined myself and style, but to also create things that my fans identify with me and feel a belonging to.
Ashley PurdyBeing unique is what's cool. Normal? What's normal? A setting on a washing machine. No one wants to be that.
Ashley PurdyYou gotta believe you can accomplish anything, and those who believe that they can accomplish anything, most likely will.
Ashley PurdyI think time management and dedication are the main factors along with being an organized person. To say I was highly ambitious would be an understatement. I'm never one to sit around, I always have to be creating in various facets to keep myself entertained.
Ashley PurdyOverall the theme is about never giving in... not letting anyone tell you what to do or take anything away from you. Always being yourself, whatever that may be. The content obviously takes a darker and romantic approach to relationships about love and loss, as well as overcoming adversity in everyday life. Generally, just being tough and standing up for what you believe.
Ashley Purdy