The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
Barbara CorcoranI hadn't learned to read by third grade, which wasn't unusual for some kids. I knew something was wrong because I couldn't see or understand the words the way the other kids did. I wasn't the least bit bothered - until I was sent back to the second-grade classroom for reading help after school.
Barbara Corcoran