Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!
Barbara CorcoranI sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.
Barbara CorcoranI was a hot-dog stand lady, I was an orphan housemother, I was a waitress 3 or 4 times. All of those jobs did not have good bosses. They basically told you what to do, when to do and when to hop. And I just didn't like that very much.
Barbara CorcoranBuy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.
Barbara Corcoran