When you're in business, if you have some sort of gimmick it's a huge advantage.

The worst that could happen is I lose my company and go back to being a waitress. I don't think money's a great aspiration for a lot of people that succeed. They they have other motivations that turn them on. And money was not one of mine.

I sat down and collected all of our eleven sales for the past six months and I added them all together and divided by eleven. I then took that average and presented it as the average price for a Manhattan apartment. The media ate it up.

My mother's genius was to put her finger on the gifts she saw in each of us, and make every one of us believe that that gift was uniquely ours.

In business, you're the Chief Salesman. Create a sense of demand, rather than waiting to have demand.

It's rumored that doing well in real estate is to be able to close a deal. I did not find that to be the case for myself, I was probably the worst closer out there and I didn't find that was true of my top super stars either.

Innovation and creativity are the juiciest parts of running a business.