The fundamental thing about sketching is that it isabout asking not telling

When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore improve our currenttechnics by inventing new and better tools that help ussketch.

Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.

Always be a beginner at something.

The fundamental thing about sketching is that it isabout asking not telling

The diversity of web browsers tomorrow will match the diversity of ink browsers (aka paper) today

The experience is about how we get there, not the landing place.