A burro is an ass. A burrow is a hole in the ground. As a journalist you are expected to know the difference.

Commit yourself to something you have a passion for.

Champions behave like champions before they are champions

Your enthusiasm becomes their enthusiasm; your lukewarm presentation becomes their lukewarm interest in what you're offering.

Act like a VIP and become a VIP

The culture precedes positive results. It doesn't get tacked on as an afterthought on your way to the victory stand. Champions behave like champions before they're champions: they have a winning standard of performance before they are winners.

Invest in great relationships, they will pay a lifetime of dividends.