The normal press cycle is to put a company on a pedestal and then knock it down. It's much more interesting that way.

In order to succeed spectacularly you have to be willing to fail spectacularly.

I think of Twitter as a messaging system that you didn't know you needed until you had it. Think about when cell phones first started coming out. People said, "Why would I carry my phone around?" And now you'll drive back to your house thirty miles if you forget your cell phone.

I started designing book jackets, which was great because I was good at it. And then from there I decided to become a freelance graphic designer and I needed to expand beyond book jackets, so I taught myself web design, and then in 1999 some friends of mine decided to start a company called Xanga.com, which was a very early kind of social network slash blogging community.

When a plane lands in the Hudson and there's a Twitter user on the ferry taking a picture of it, Boom. That's it. The water is still splashing. Here's the photo of the thing.

In any leadership position, you're always going to be disappointing somebody.

A Twitter update is simple and fast and gets the information and news, and it spreads it very quickly, and it can contain links so you can then link to this whole context of information.