The normal press cycle is to put a company on a pedestal and then knock it down. It's much more interesting that way.

You have to think for an email. What's the subject? What's it about? It takes two seconds to think about that. So you have to think, Is this a work thing or a social thing? Which? Then you get into a situation that you don't want to be in, because then people are thinking about it too much.

I got an idea: people like news why don't we write the news down on a piece of paper, and we'll gas them up and drive them to everyone's house. I mean, if you were going to say that now, it doesn't sound like a great idea, because there are other ways you can distribute the news.

You curate information that you want to receive. It's a lot different because I'm not asking you if it's okay, I'm just saying I'm following your updates. That's why I don't think of Twitter as a social network.

We realized we weren't really using Odeo, we weren't investing our own time creating podcasts. We were building a tool that was a great idea for some other people. That's a dangerous way to go because if you don't actually use it yourself and love it, then you aren't going to be as fully invested in it from the start. That's what leads you to doing side projects.

Creativity is a renewable resource. Challenge yourself every day. Be as creative as you like, as often as you want, because you can never run out. Experience and curiosity drive us to make unexpected, offbeat connections. It is these nonlinear steps that often lead to the greatest work.

I mean, even when it's really simple, there's so much amazing beautiful creativity that can come out of that.