Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.

I started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight...everything's great! Go to sleep. We'll let you know if anything important comes up.'

The 8 key words that will move practically anyone to your side of the issue: 'If you can't do it, I'll definitely understand.'

Play the Reverse gossip game. See how many nice things you can say behind someones back.

Unless you are able to influence the way others think and act, your chances for success are limited.

Nobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the value in doing so.

Your influence is determined by how abundantly you place other people's interests first.