Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.

Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.

I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships... The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.

Think about it: everybody you know, everyone that you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people - every single time.

Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.

Most people just laugh when they hear that the secret to success is giving. Then again, most people are nowhere near as successful as they wish they were.

The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.