Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.

Money is an echo of value. It's the thunder to Value's Lightning.

Develop a reputation as a person who, rather than talking a good game, actually plays a good game.

Your income is determined by how many people you serve and how well you serve them.

When you sell on price, you are a commodity. When you sell on value, you are a resource.

Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.

It's not better to give than to receive. It's insane to try to give and not receive.