Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.

Exposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.

Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.

The most valuable gift you have to offer is yourself.

Go looking for the best in people and you'll be amazed at how much talent, ingenuity, empathy and good you will find.

Influence is the ability to move a person to a desired action.

I started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight...everything's great! Go to sleep. We'll let you know if anything important comes up.'