Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.

Think about it: everybody you know, everyone that you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people - every single time.

When you sell on price, you are a commodity. When you sell on value, you are a resource.

Ultimate influence is the ability to get the results you want from others while helping them feel genuinely good about themselves.

Money is an echo of value.

The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.

It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living.