By a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.
Bob BurgUltimate influence is the ability to get the results you want from others while helping them feel genuinely good about themselves.
Bob BurgDoes he or she know you, like you, and trust you? Does he want to see you succeed? Does she want to help you find new business? If so, then you have yourself a 'Personal Walking Ambassador.'
Bob Burg