Hope is really a thought.
Lean into the discomfort of the work.
Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.
If we own the story then we can write the ending.
You can't get to courage without walking through vulnerability.
But I don't think it's as dangerous, scary, or terrifying as getting to the end of our lives and wondering, what if I would have shown up?