In fact, the number one reason for obesity in North America is simple: over consumption. And we over consume because we're hungry.
Brendan BrazierSince a calorie is a measure of food energy, you may understandably assume that the more calories you consume, the more energy you'll have. I certainly believed that. Conventional sports nutrition books had me convinced of it. Yet, in practice, we see that clearly isn't the case.
Brendan BrazierOur hunger signal will remain active until we take in an adequate supply of nourishment.
Brendan Brazier