Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.

I'm not saying the whole world will work this way, but with Airbnb, people are sleeping in other people's homes and other people's beds. So there's a level of trust necessary to participate that's different from an eBay or Facebook.

The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.