Build something 100 people love, not something 1 million people kind of like.

In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.

What I've been surprised by is not how different people are, but how similar they are. There are certain types of Airbnb people, and they are in every city in the world - it's just that in some cultures, there is more of a generational divide.

Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

There's no such thing as a good or bad culture, it's either a strong or weak culture. And a good culture for somebody else may not be a good culture for you.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

It's better to have 100 people love you than to have 1,000,000 people like you.