Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.

Build something 100 people love, not something 1 million people kind of like.

I think the next big thing in music, and it's kind of because I come from the tech industry, is actually, I think it's the platform... Spotify is incredibly interesting. I think the platform is becoming the star.

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

Culture is simply a shared way of doing something with passion.

There's no such thing as a good or bad culture, it's either a strong or weak culture. And a good culture for somebody else may not be a good culture for you.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.