Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

Somebody asked me 'what's the job of a CEO', and there's a number of things a CEO does. What you mostly do is articulate the vision, develop the strategy, and you gotta hire people to fit the culture. If you do those three things, you basically have a company. And that company will hopefully be successful, if you have the right vision, the right strategy, and good people.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.

We start with the perfect experience and then work backward. That's how we're going to continue to be successful.