Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.