In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.
Brian CheskyThe office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.
Brian CheskyI had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.
Brian CheskyCulture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.
Brian Chesky