The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

In June 2010, I moved out of my apartment and I have been mostly homeless ever since, off and on. I just live in Airbnb apartments and I check in every week in different homes in San Francisco.

Every day I would wake up and think, 'Today is another missed opportunity to do something important.' After enough days like this, you start feeling like you are getting old, even when you are relatively young. We are all natural entrepreneurs, and being manacled to a desk job is not for us.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

Culture is simply a shared way of doing something with passion.