The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

Culture is simply a shared way of doing something with passion.

Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

Designers + artists see potential in things where others do not. I think artists in many ways are the original entrepreneurs.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.