The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.
Brian CheskyWe start with the perfect experience and then work backward. That's how we're going to continue to be successful.
Brian CheskyHaving a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.
Brian CheskyThe office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.
Brian Chesky