The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.
Brian CheskyWhatever career you're in, assume it's going to be a massive failure. That way, you're not making decisions based on success, money and career. You're only making it based on doing what you love.
Brian CheskyEveryone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.
Brian CheskyHaving a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.
Brian CheskyEvery day I would wake up and think, 'Today is another missed opportunity to do something important.' After enough days like this, you start feeling like you are getting old, even when you are relatively young. We are all natural entrepreneurs, and being manacled to a desk job is not for us.
Brian Chesky