It's better to have 100 people love you than to have 1,000,000 people like you.

Designers + artists see potential in things where others do not. I think artists in many ways are the original entrepreneurs.

Whatever career you're in, assume it's going to be a massive failure. That way, you're not making decisions based on success, money and career. You're only making it based on doing what you love.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

Culture is simply a shared way of doing something with passion.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.