[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.
Brian CheskyA company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation
Brian CheskyWhatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.
Brian Chesky