Do things that won't scale; it will teach you.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

Build something 100 people love, not something 1 million people kind of like.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation