Do things that won't scale; it will teach you.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

Build something 100 people love, not something 1 million people kind of like.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

Do things that won't scale; it will teach you.