Do things that won't scale; it will teach you.

In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.

Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Designers + artists see potential in things where others do not. I think artists in many ways are the original entrepreneurs.

Our "overnight" success took 1,000 days.