Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.
Brian CheskyI'm not saying the whole world will work this way, but with Airbnb, people are sleeping in other people's homes and other people's beds. So there's a level of trust necessary to participate that's different from an eBay or Facebook.
Brian CheskyCompanies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.
Brian CheskyCustomers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.
Brian Chesky