A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation

Do things that won't scale; it will teach you.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Somebody asked me 'what's the job of a CEO', and there's a number of things a CEO does. What you mostly do is articulate the vision, develop the strategy, and you gotta hire people to fit the culture. If you do those three things, you basically have a company. And that company will hopefully be successful, if you have the right vision, the right strategy, and good people.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.