I had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.

I had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.