I had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.

Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.

Designers + artists see potential in things where others do not. I think artists in many ways are the original entrepreneurs.

Build something 100 people love, not something 1 million people kind of like.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

There's no such thing as a good or bad culture, it's either a strong or weak culture. And a good culture for somebody else may not be a good culture for you.