People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.

Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.

Designers + artists see potential in things where others do not. I think artists in many ways are the original entrepreneurs.

The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.