People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.

What I've been surprised by is not how different people are, but how similar they are. There are certain types of Airbnb people, and they are in every city in the world - it's just that in some cultures, there is more of a generational divide.

It's better to have 100 people love you than to have 1,000,000 people like you.

A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.