People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Build something 100 people love, not something 1 million people kind of like.

Designers + artists see potential in things where others do not. I think artists in many ways are the original entrepreneurs.

I had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.