People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

Don't listen to your parents.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.