People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.

The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.

I think the next big thing in music, and it's kind of because I come from the tech industry, is actually, I think it's the platform... Spotify is incredibly interesting. I think the platform is becoming the star.

A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation