The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

Do things that won't scale; it will teach you.

When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.