The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.

We start with the perfect experience and then work backward. That's how we're going to continue to be successful.

Somebody asked me 'what's the job of a CEO', and there's a number of things a CEO does. What you mostly do is articulate the vision, develop the strategy, and you gotta hire people to fit the culture. If you do those three things, you basically have a company. And that company will hopefully be successful, if you have the right vision, the right strategy, and good people.

A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation

Whatever career you're in, assume it's going to be a massive failure. That way, you're not making decisions based on success, money and career. You're only making it based on doing what you love.

I had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.

In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.