The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.

Do things that won't scale; it will teach you.

Our "overnight" success took 1,000 days.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

Somebody asked me 'what's the job of a CEO', and there's a number of things a CEO does. What you mostly do is articulate the vision, develop the strategy, and you gotta hire people to fit the culture. If you do those three things, you basically have a company. And that company will hopefully be successful, if you have the right vision, the right strategy, and good people.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.