We start with the perfect experience and then work backward. That's how we're going to continue to be successful.

[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

I had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.

Don't listen to your parents.

In June 2010, I moved out of my apartment and I have been mostly homeless ever since, off and on. I just live in Airbnb apartments and I check in every week in different homes in San Francisco.

Every day I would wake up and think, 'Today is another missed opportunity to do something important.' After enough days like this, you start feeling like you are getting old, even when you are relatively young. We are all natural entrepreneurs, and being manacled to a desk job is not for us.