Determine a single measure that you can use to grade your progress and success in each area of your life. Refer to it daily.

Satisfy the deep subconscious needs of your customers - to feel important, to feel valued, respected and worthwhile

You always think in terms of customer benefit. You always think, "How could I really benefit people at such a high level that they would love to buy my product or service and recommend it to others?"

Become the very best in your business!

Integrity is the most valuable and respected quality of leadership. Always keep your word.

Discipline is what you must have to resist the lure of excuses

The process of writing a book is like the process of preparing a dinner. Serving dishes, choosing ingredients and so on.