It's a very simple example to show that if you miss one step in a process in can cost you an enormous amount of time and money to fix. With a checklist, you can write it down and give it some someone else for them to do successfully. Checklists require discipline and organization, which is something internet marketers have to master.

We feel good about ourselves to the exact degree we feel in control of our lives.

Activity equals results. If you want to increase your success, increase your activity.

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

Become the kind of leader that people would follow voluntarily; even if you had no title or position.

Persistence is the measurement of your belief in yourself.

A hundred years ago-even 20 or 30 years ago-it was possible, if not always easy, to close major business by calling on and satisfying a key decision-maker. Today, every piece of business entails multiple decisions, and those decisions are virtually never made by the same person. Not only do you have to contend with multiple decisions, but the people who make those decisions may not even work in the same place.