Satisfy the deep subconscious needs of your customers - to feel important, to feel valued, respected and worthwhile

The more accurately you can think about who you are, what you want to accomplish and how to accomplish it, the more successful you will be.

Satisfy the deep subconscious needs of your customers - to feel important, to feel valued, respected and worthwhile

Never complain, never explain. Resist the temptation to defend yourself or make excuses.

There is an interesting point about the price of success: It must always be paid in full-and in advance. Everyone wants to be successful. Everyone wants to be healthy, happy, thin, and rich. But most people are not willing to pay the price.

Only undertake what you can do in an excellent fashion. There are no prizes for average performance.

Transgression of any kind is always accompanied by a loss of self-esteem.