Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.

Life is like a combination lock; your job is to find the right numbers, in the right order, so you can have everything you want.

Managers today have to do more with less, and get better results from limited resources, more than ever before.

The difference between the hero and the coward is that the hero sticks in there five minutes longer

I began writing books after speaking for several years and I realize that when you have a written book people think that you're smarter than you really are if I can joke. But it's interesting. People will buy your book and hire you without reading the book just because you have a book and you have a book on a subject that they think is of interest to themselves or e to their company.

It's the risk takers that move the human race forward.

Failure is an inside job. So is success. If you want to achieve you have to win the war in your thinking first.