Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.

Make a habit of dominating the listening, and let the prospect dominate the talking.

Lack of planning is the cause of most failures.

Perhaps the very best question that you can memorize and repeat, over and over, is, 'what is the most valuable use of my time right now?'

According to the best research, less than 3% of Americans have written goals, and less than 1% review and rewrite their goals on a daily basis.

Most people engage in activities that are tension-relieving rather than goal-achieving.

The average person works at fifty percent or less of their potential. Your job is to unleash that extra fifty percent.